most overused buzzwords on LinkedIn profiles. Instead, include the … The LinkedIn Algorithm Explained In 25 Frequently Asked Questions. Harvest the LinkedIn summary, today. Andy Foote, these are great tips for graduating students. Shares a vulnerable tidbit (husband’s cancer) that enhances her credibility in pharmaceutical advertising. Are you in need of inspiration? Andy, I think a well-chosen cityscape is a bit better than the default LI banner but I agree it’s only marginally less generic. Look across roles and combine accomplishments if you can. HOW I CAN HELP YOU etc.) They don’t respond. Struggling to write that LinkedIn summary? And definitely don’t write fluff like “Hi, I’m Jason…” or ‘Welcome to my profile….” or “proud New Yorker….” or “avid world traveler….”, you are wasting valuable summary space. A lot of people are using this approach and when you do the same, looks like you can’t think for yourself #sheeple. It was a formative and once in a lifetime experience, maybe a fellow alumni will hire you? Think about how you would speak to new contact at a conference, and write that way. Leading with “When I was 11 years old...” or “My former boss sat me down one day…” to reveal why you love coding has more punch than just stating, “I’m passionate about coding.”. Here are some typical real-life examples: After you write anything in your LinkedIn summary, you should ask “how does this help me?” At a minimum, folks reading your profile summary want to know what interests/drives you and what you’re looking to do next (in marketing speak this is called a CTA or ‘call to action’). We put together a handy set of tips based on the best practices above. Gets personal (talks motherhood) yet keeps it professionally relevant and tied to her job strengths. Carpe diem quam minimum credula postero – as my Latin teacher would say – Harvest the day, give trust to the future as little as possible. “Hey Jim. You have the freedom to call out what’s important in your job history and to gloss over what’s not. Round out your identity by sharing a hobby, interest, or volunteer role. I’ve worked with many smart and busy professionals all over the world, providing them with personalized and insightful LinkedIn coaching. Writing your LinkedIn work experience section. Organizes his points to read like true introspection and career synthesis, not jargon. In 2011 LinkedIn introduced a new skills section which allowed (and encouraged) your connections to rate you for specific skills via endorsements. If you’re keen to get on someone’s radar and you want to know if they’re interested in engaging with you, browse their profile. There are many paths to a great summary, so we rounded up examples from professionals in a variety of industries and roles. Stories make you memorable. Casts accomplishments as lessons learned, a subtle humility that makes him even more likeable. Thanks Donna, it’s a head scratcher – especially when you consider the cost/time/effort of education, almost as if LinkedIn is an afterthought. No! Think hard about your headline. The summaries above have both great substance and great style. Be specific and you’ll be more likely to get what you want. I’ve … Using the above JPMorgan role as an example, those 2 lines convert to about 4 bullets on my resume (even more when that role was more recent for me!) Puts his career path in context by connecting the dots from his youth. But here’s the deal, LinkedIn gives its users zero actionable feedback on keywords, so anyone urging you to “optimize” your LinkedIn summary/headline/profile for keywords, or telling you to make it “keyword rich” is whistling in the wind. Describes a current project to explain his role and value. Ask them for proof of keyword optimization success or why certain words are “rich”. You could simply delete “I am” or “I have” and the sentence would still work. If you wouldn’t say it, don’t write it. Tips 1-7: The substance of a great LinkedIn profile summary (what to say), Tips 8-14: The style of a great LinkedIn profile summary (how to say it). If you want to get noticed, you really need to make an effort to stand out. Don’t just write a job description. Whereas, "ECE221 - Electricity & Magnetism" is a course or subject offered in the second year of the … Regardless of how far away they are from graduation. Grab Recruiter Attention with LinkedIn Projects. Doesn’t just code for money — he codes for fun outside of work. Capture your audience’s attention with a story that gives… LinkedIn Summary | Michelle-ized - […] If you want to see more examples of LinkedIn … LinkedIn recommendation examples for manager like the one below will help you get the idea. By this I mean, don’t just describe your duties. (Not every reader will follow, but his target audience will.). Writer’s block? Draft your summary in Word or Pages first, two reasons: (1) LinkedIn doesn’t have spell check and (2) it’s a buggy platform, so if something weird or inexplicable happens during/after you added it, that stunning summary you just spent hours of your life working on won’t be lost. Coincidentally I just added a paragraph to this post about the need to be proactive. Coming soon…. A job description (also known as a JD) is the first chance your potential hire has to learn about a role, and sometimes, it's their first chance to learn about your company, too. Steer clear of long paragraphs. Keep your Education section short and sweet. From 2004 – 2010 every LinkedIn summary had a dedicated specialties section at the bottom of the summary statement. Think about the parts of your education that are most relevant to your current professional goal and how you can present them in a keyword-rich, compelling way that supports the rest of your LinkedIn Profile and your entire online presence. Balances industry keywords and hard skills with a dose of humility. Could you be more specific about what you consider “key words?” I ask because when I tell my students to use key words in their profiles, I’m talking about profession-specific key words, like “Electrical Engineer” rather than “Engineer” or making sure they are specifically listing software by name rather than making vague statements like “experienced with software.”. “Hey Jim. Cite the biggest takeaway from your experience section. You can use it as a means to add contacts and connect with … by Andy Foote | Apr 19, 2019 | Graduates, LinkedIn, Marketing, Students, Summary | 9 comments. Replace generic descriptions with specific LinkedIn … I’m not a fan of capitalized para titles in the summary (WHAT I DO. Other reasons why descriptions are helpful. To receive blog posts like this one straight in your inbox, subscribe to the blog newsletter. Passion is the heart of some of the best summaries. I’ll demonstrate with a fictional speed networking conversation: “, ’ ”“Hi Andy, I’m Steve”“ , ?”“Chicago”“, ?”“Chicago”“! Follow this guide and you’ll be on your way to a winning profile summary. Appeals to “top-performers” and “rising professionals” in the verticals for which he recruits. I can write your summary/headline for you and improve your entire profile. We make the hiring process one … After you document your past and current jobs, it’s time to move on to the next part of your LinkedIn profile: education. Whatever you do, write something in your summary section. Of course I agree with you Bruce. Listing ‘Specialties’ at the end of your summary is one way to pack them in. Your profile is complete enough. Has few years of experience yet is mature enough to take stock of his professional path. Brittney Borowicz. People will skim your summary, so help by breaking up the text. I guarantee that they won’t have any satisfactory answers for you. Think of the one trait you’re most known for, and weave it in. Not only does it act as a great supplement to your resume, but now you can even apply to some jobs directly through LinkedIn… An ideal JD outlines the job's requirements and responsibilities — both of which form a solid foundation for your dynamite description. I’m a recent OSU grad. The objective of this article is to put you in a Porsche, maybe even a Tesla. LinkedIn is a popular social media site that focuses on business and networking. Well sometimes you need a great example — or 10 great examples — to see the summary’s magic and know how to write your own. Highlights her passion for helping others upfront, making her highly approachable. A Sample LinkedIn for Student LinkedIn Profile. You may never have to agonize about what color or type of paper to use for your resume, or buy more printer ink, or buy (or lick) stamps, you lucky, lucky beeps of beeps. 1. The LinkedIn summary or “about” section is often under-utilized by LinkedIn users. The worst that could happen? 6. Broadly speaking, they fell into 3 categories: (1) No summary(2) One sentence summary(3) Short (< 250 words) summary. - StandOut Weekly - […] a look at these great examples of LinkedIn profile summaries. There are literally millions of images to choose from. List Your Skills. Ramen noodle distraction? Let’s discuss what you need and how I can help: andy@linkedinsights.com, My LinkedIn Profile: https://www.linkedin.com/in/andyfoote, It was very informative and helped me make my LinkedIn standout. The format and tone of your summary matters just as much as the ideas in it. After you add your experience, you can plug in a few key skills. Their passion for teaching is a great addition to these … To improve your search rank on LinkedIn and Google, include keywords that highlight your top skills. Speaks directly to the reader, opening with “Oh hello there!”. That post landed on the first page of google (for LinkedIn summary examples) within days of publishing and though I had no idea about SEO at the time, it turns out that almost everyone, millions of people in fact, were searching for exactly this kind of ‘lead by example’ advice back then and guess what? Read on and prepare to be inspired. It’s not worth your time. Bruce stands out because he: Opens strong with a description … Example #8 — James, Senior Software Engineer, Example #9 — Genevieve, Recruiting Operations Coordinator. The LinkedIn profile summary is a brief of your career experience, skills, career ambitions, and personal qualities for a wide audience. Ties her job to the big picture, i.e., company growth. Odds are your LinkedIn recommendations could’ve been a deciding factor for the job search manager who selected you from a pool of applicants. If they browse you back, that’s an indication of 2 things: (1) they’re definitely aware of you and (2) they’ve opened the door to the next step – an InMail or a connection request. Knows her value and shows she understands the executives she supports. 3 reasons: Never a good idea to shout in your summary. Maintains a very friendly and approachable tone. Do not waste any space on irrelevant text in your summary. There’s no one right way to tackle either, but our examples reveal best practices. Thus, it is a distinct and targeted work experience description, which often written to clarify and supplement the resume paper. Using a cityscape says absolutely nothing about your professional brand. You can do this by clicking on the yellow Donate button (on the top right of this page if you’re desktop, scroll down to the bottom of the page if you’re mobile). Whether you use it to put career choices in context, highlight your biggest achievements, or show off your personality, the summary is your chance to put your best self out there. You’d be better off writing it in emojis. Nothing wrong with what you’re suggesting Mary-Colleen, long tail key words like “Electrical Engineer” may help. Unless you’re a recent graduate, there’s little value in listing your college activities and creating a long description … The work and education sections are the areas of your profile that most resemble an online CV, with space for the name of each institution you have worked / studied at, job titles, dates, and details of each role. “Your LinkedIn Summary is the most important white space on your entire LinkedIn Profile”. Shares his recruiting approach and mindset — practical information for candidates. None of the following will win any writing awards – but all of those no and one sentence summaries have lowered the barrier considerably, so adding a punchy and highly informative self advertisement in your LinkedIn summary (About section) will put you well ahead of the mouth breathing pack. Your resume should contain detailed descriptions of your work experience that are relevant to the position you’re applying for. Hooks her readers with a short, provocative sentence. Lay off the special characters and emojis too. Has an attention-grabbing opening that shows off her expertise. It strengthens your first impression in a way no other profile section can. Specialties became redundant because of those endorse-able and easily searched skills, so listing anything resembling specialties (including strengths) in your summary these days is totally unnecessary. I’d love to connect with you directly and provide access to my LinkedIn contacts.” That’s 122 characters. Choose stories and words that show who you are as a person, not just a professional. LinkedIn summary examples. So write it in first person please. Wait, back up. LinkedIn profile skills and keyword examples include: Successful experience in sales, project management, or email marketing Accrued knowledge in search engine optimization (SEO) or generally … HOW I DO IT. First, open your LinkedIn profile and click on the little pencil icon at the top right corner, just below your header image. Use bullet points or numbered lists, but make sure they flow — lists aren’t an excuse for sloppy thinking. Read your summary out loud so you can check your voice. Everything to gain, nothing to lose. Thanks Ken, the banner is such an important part of your profile page, I look forward to seeing how you leverage it. LinkedIn Summary Examples for Students and Recent Graduates For students and recent graduates, LinkedIn is an absolutely essential resource as you enter into the job market. Writing your LinkedIn profile summary isn’t at the top of your to-do list. But, most students don’t take advantage of this opportunity! Yes, LinkedIn now allows you to enter … Add them to your summary. This is an especially good angle if you’re younger and don’t have much work experience. Great summaries hint at traits such as gratitude, humility, and humor. What’s my LinkedIn profile summary? If your LinkedIn profile is fully complete (with a good summary), it can act as your resume; a growing number of employers are allowing candidates to apply for roles by sending their LinkedIn profile in just a few clicks and there’s an option to send a cover letter too (which you should always do, btw). This will help you craft your own unique LinkedIn … Sometimes it’s easier to explain your impact or achievement using an image, video, or an article — don’t be afraid to add media to your profile, and tee it up in your summary. Many students who bothered to search for and insert a custom banner image (replacing the default big blue box) went with a cityscape. Why fill out most of the other sections except for this one? Relate your outside passions to your work if you can. I need an example. Today I was optimizing a LinkedIn profile for a recruiter and I stumbled upon a NEW FIELD! Bruce explains what drives him as a recruiter and why he’s successful. One great thing about LinkedIn … Find an image that has something to do with your chosen field or function. Positions his work history as a series of advancements. Just get to the good stuff, fast. If you share a personal story, be sure it serves to reinforce your professional strengths. I was mystified. This is especially applicable if you’re in mid- to late-stage career. Publishing on LinkedIn without adequately knowing how the algorithm works, is like sitting in a Volkswagen Beetle on a starting grid flanked by Porsches. The education section has a new field called, GRADE! By Laura Smith-Proulx. Right under your name at the top of your profile, you'll find a critical … LinkedIn is fundamentally 2 things: (1) a website for you to promote yourself and (2) a powerful Swiss-army like tool to research, network, influence and help others. Avoid overused words that have lost meaning, like “strategic,” “motivated,” and “creative.” Tap a thesaurus for alternatives, or better yet, show you have those traits with an example or quick story. Is attuned to her very specific audience — property-seekers in Cape Cod, MA. Opens strong with a description of his job in his own words. It’s like an installment plan and an insurance policy combined. What you write depends on the nature of the outreach, your connection request is limited to 300 characters. I think most readers can read/understand your summary without these ugly signposts. Uses bold language to grab your attention — then makes you smile. Once you have your core content, follow these tips to embellish and refine. After all, besides at your jobs, where else are you going to meet and stay in touch with so many people?
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